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变现报表
| 报表 | 数据来源 | 数据匹配 | 统计用户 |
| 变现报表 | 变现平台-展示&收益统计级数据（计算实际收益，前提是有日志级数据） 聚合平台-展示&收益日志级数据 SE-SDK回传的_applmp事件 | 设备匹配 | 活跃用户 |
变现报表筛选项说明和数据来源：
| 筛选条件 | 说明 | 数据来源 |
| 收益类型 | 预估收益：聚合平台实时回传的收益实际收益：变现平台API回传的实际收益 | 聚合平台回传的日志级数据SE-SDK回传的_applmp事件变现平台API回传的统计级数据 |
| 用户类型 | 新用户：当天接收到安装事件的安装用户老用户：当天活跃用户中除去新用户的部分 | 聚合平台回传的日志级数据SE-SDK回传的_applmp事件 |
| 应用版本 | 支持应用版本号筛选 | SE-SDK/API上报 |
| 变现平台 | 支持广告变现平台筛选 | 聚合平台回传的日志级数据SE-SDK回传的_applmp事件 |
| 广告类型 | 支持广告类型(Rewarded Video，Splash，Interstitial，Fullscreen Video，Banner，Native，Native Video，Banner(MPU)，Instream Video，MREC，Other)筛选 | 聚合平台回传的日志级数据SE-SDK回传的_applmp事件 |
变现报表预估收益和实际收益下的不同分析场景：
变现预估收益：通过聚合平台实时回传的收益。
预估收益的计算为每小计算一次
变现实际收益：通过变现平台API回传的收益。
实际收益的计算为N+1
变现报表指标定义/计算公式和数据来源：
| 基本指标 | 定义/计算公式 | 数据来源 |
| 新增用户 | 热力引擎SDK/API统计的安装事件中，设备第一次上传安装事件时认为该设备为新增用户 | SE-SDK/API上报 |
| DAU | 热力引擎SDK/API统计到设备打开App则认为该设备时活跃设备，对活跃设备去重统计的汇总即为DAU | SE-SDK/API上报 |
| 广告展示 | 聚合平台回传的广告展示事件或热力引擎SDK/API回传的广告展示事件的发生次数 | 聚合平台回传的日志级数据SE-SDK回传的_applmp事件 |
| 广告收益 | 广告展示对应的广告变现收益 | 聚合平台回传的日志级数据变现平台API回传的统计级数据 |
| 内购收益 | 热力引擎SDK/API统计到的“应用内购买”事件的支付金额 | SE-SDK/API上报 |
| 总收益 | 广告收益+内购收益 | 聚合平台回传的日志级数据变现平台API回传的统计级数据SE-SDK/API上报 |
| eCPM | 广告收益/广告展示*1000 | 聚合平台回传的日志级数据SE-SDK回传的_applmp事件变现平台API回传统计级数据 |
| ARPU | 总收益/DAU | 聚合平台回传的日志级数据变现平台API回传的统计级数据SE-SDK/API上报 |
| 平均单次使用时长 | 每次启动应用的使用时长总和/总启动次数 | SE-SDK/API上报 |
| 人均使用时长 | 每次启动应用的使用时长总和/DAU | SE-SDK/API上报 |
| 人均启动次数 | 启动应用总次数/DAU | SE-SDK/API上报 |
| 广告展示人数 | 聚合平台回传的广告展示事件或热力引擎SDK/API回传的广告展示事件按设备去重的设备数 | 聚合平台回传的日志级数据SE-SDK/API上报 |
| 人均广告展示 | 广告展示/DAU | 聚合平台回传的日志级数据变现平台API回传的统计级数据SE-SDK/API上报 |
| 展示用户人均曝光 | 广告展示/广告展示人数 | 聚合平台回传的日志级数据变现平台API回传的统计级数据SE-SDK/API上报 |
| 广告渗透率 | 广告展示人数/DAU*100% | 聚合平台回传的日志级数据SE-SDK/API上报 |
| 留存指标 | 定义/计算公式 | 数据来源 |
| 留存率-DN | 新增用户在安装后DN天内有过启动行为的设备比例 | SE-SDK/API上报 |
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