一、SE后台归因配置
-
监测链接管理-新建监测链接
-
将在SE生成的点击地址和路径地址，填写至媒体后台指定位置
SE后台截图：
腾讯广告（小程序）-点击地址填写位置：
腾讯广告（小游戏）-点击地址填写位置：
腾讯广告（小程序）-路径地址填写位置：
腾讯广告（小游戏）-路径地址填写位置：
二、事件回传配置
将归因结果事件回传至腾讯广告。操作流程：渠道管理-进入渠道配置-开启事件回传（默认关闭）
三、渠道回调模板
3.1 小程序
| 中文 | 英文 |
| 注册 | register |
| 订单 | order |
| 应用内付费 | purchase |
| 关键行为 | key_behavior |
| 预约 | reservation |
| 有效综合线索 | confirm_effective_leads |
| 加企业微信客服 | scancode |
| 落地页内点击 | landing_page_click |
3.2 小游戏
| 中文 | 英文 |
| 注册 | register |
| 应用内付费 | purchase |
| 创角行为 | create_role |
| 完成新手任务 | tutorial_finish |
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