SolarEngine (SE) is an all-in-one mobile app growth analytics and publishing intelligent decision-making platform. It supports data management across global channels, assisting developers to monitor every stage of business development. With our attribution tracking and user-granular ROI analysis, you'll be able to measure the true value every channel creates and optimize future growth strategies. SE also offers various analysis models and A/B testing feature to help fully visualize the user journey, identify potential pain points, implement targeted product enhancements and ultimately drive large-scale app growth.
Privacy Policy: https://www.solar-engine.com/privacyPolicyEN.html
Note:
The frontend pages integrating the WebSDK must use the HTTPS protocol. Otherwise, it will make the WebSDK functionalities unavailable.
Before officially starting data access, there are some parameters and SDK packages required. Follow the directions below to get prepared.
Entry: Account Management - Account Profile - Secret - User Code
Entry: Asset Management - App Management - AppKey
Download China Mainland version SDK via
https://sdk.solar-engine.com/Web/SolarEngine-Web-CN-SDK-1.2.1.zip
Download Non-China-Mainland (International) version SDK via
https://sdk.solar-engine.com/Web/SolarEngine-Web-Inter-SDK-1.2.1.zip
It is recommended to initialize the SDK before any other mothods to ensure the accuracy of data initialization. Before initializing the SDK, a pre-initialization is required by calling the prevInit method and passing the appKey of the application. The SDK is built in UMD format and supports multiple loading methods. Below are commonly used loading methods:
import SESDK from './web-sesdk.js'
// pre-initialization
SESDK.prevInit(appKey);
// initialization
SESDK.init(initParams);
<script src="./web-sesdk.js"></script>
// pre-initialization
window.SESDK.prevInit(appKey);
// initialization
window.SESDK.init(initParams);
initParams parameter description:
Parameter | Type | Mandatory | Description |
---|---|---|---|
userId | string | YES | User Code obtained in preparation |
appKey | string | YES | AppKey obtained in preparation |
config | config | NO | Initialize related configuration information |
Config parameter description:
Parameter | Type | Mandatory | Description |
---|---|---|---|
debugModel | boolean | NO | Whether to enable the debugging mode (Default false) |
logEnabled | boolean | NO | Whether the console prints SDK logs (Default false) |
isInApp | boolean | NO | Whether to embed App scenes (Default false) |
Call example:
SESDK.prevInit('666666');
SESDK.init({
appKey: '666666',
userId: '888888',
config: {
logEnabled: true,
},
});
As the initialization logic of the SDK is performed asynchronously, if the business scenario requires execution logic that depends on the completion of SDK initialization, you can call the ready method.
SESDK.ready(callback);
During the SDK initialization process, if you need to load the SDK plug-in, you can call the use method.
SESDK.use(sdkPlugin);
Note:
If the page integrating the WebSDK needs to be embedded in an Android app, the WebView used in the Android app must support storage functionality.
webView.getSettings().setDomStorageEnabled(true);
Visitor ID refers to the user's unique identifier (_visitor_id) after installing and before logging in.
We provide an interface for developers to customize visitor IDs. If you have your own visitor management system and need to replace SolarEngine's visitor IDs, you should set it before initializing the SDK.
During data reporting, only the latest visitor ID passed in will be used. Multiple calls should be avoided to prevent abnormal situations where multiple visitor IDs are reported consecutively.
Call setVisitorID: to set the visitor ID:
SESDK.setVisitorId('vid8709901241')
Note:
Call getVisitorId to get the current visitor ID:
SESDK.getVisitorId()
Account ID refers to the unique identifier of the user's login account within the app. Prior to logging in, visitor IDs will be used as the user identifier.
Once the account ID is set, it will be retained until the logout function is called to clear the account ID. The logout function should only be called when users actually log out, but not called when the app is closed or running in the background.
During data reporting, only the latest account ID passed in will be used. Multiple calls should be avoided to prevent abnormal situations where multiple non-normal account IDs are reported consecutively.
Call login to set the user's account ID:
SESDK.login('aid25491084');
Note:
Call getAccountId to get the user's account ID:
SESDK.getAccountId();
Call logout to clear the account ID:
SESDK.logout();
Note:
This call only notifies the SDK to clear the account ID and will not report the user logout event.
Public event properties refer to the properties that are included in every event, such as the user's source channel and the advertising ID associated with conversions.
It is best to set public event properties before SDK initialization, which will guarantee that all the events reported later will have the public properties.
You can use the 'setSuperProperties' function to set public event properties. We recommend setting the public event properties before sending any events.
The format requirements for public event attributes are consistent with event attributes , see " Event Reporting - Custom Attribute Requirements "
SESDK.setSuperProperties({
key: value
});
If you need to delete a public event property, you can call unsetSuperProperty to clear one of the public event properties;
SESDK.unsetSuperProperty(key);
If you want to clear all public event properties, you can call clearSuperProperties .
SESDK.clearSuperProperties();
Note:
The SolarEngine SDK supports developers to set custom properties for three preset events: app startup, installation, and exit.
SESDK.setPresetEvent(eventType, properties);
Parameter Name | Description | Parameter Type | Mandatory |
---|---|---|---|
eventType | e.g. webInstall (installation event) webStart(start event) all (all preset events) | string | YES |
properties | Custom properties | object | NO |
Note:
[[SolarEngineSDK sharedInstance] setPresetEvent:SEPresetEventTypeAppStart withProperties:nil]
can be used to clear the custom properties for the startup event. Clearing the installation and exit events only requires changing the corresponding enumeration value.[[SolarEngineSDK sharedInstance] setPresetEvent:SEPresetEventTypeAll withProperties:nil] .
Call example:
SESDK.setPresetEvent('webInstall', {
k1: 'v1',
k2: 'v2'
});
Call the setChannel method to set the channel name "_channel".
SESDK.setChannel('channel');
Call the setReferrerTitle method to set the referrer page title information "_referrer_title".
SESDK.setReferrerTitle('title');
After the SDK initialization is complete, you can call "track" to report data.
The reported data can be categorized into the following four types:
1. Preset Events: These events are triggered and reported automatically by the SDK according to preset rules. They have specific _event_name such as installation, launch, exit, etc.
2. Predefined Events: These events have predefined meanings and event names in the system. They require developers to report data when the corresponding events occur, such as ad impressions, in-app purchases, etc.
3. Custom Events: These events can be custom defined by developers who need to instrument the code to trigger and report these events.
4. Duration Events: These events track the duration of a specific event.
Note:
The event name supports uppercase and lowercase Chinese and English, numbers, and underscores, and the length does not exceed 40 characters.
This event will be automatically reported every time users open it for the first time after installation. (If a use clears the application browser cache and opens it again, it will be counted as an installation.)
The _event_name of the installation event is _webInstall.
This event is automatically reported every time the browser is opened.
The _event_name of the startup event is _webStart.
Automatically reported every time th ad gets displayed.
SESDK.trackAdImpression(data)
Parameter description:
Parameter Name | Parameter Meaning | Parameter Type | Mandatory |
---|---|---|---|
adNetworkPlatform | Monetization platform (Value: platform name) csj: 穿山甲 China Mainland version pangle: 穿山甲 Non-China-Mainland version tencent: 腾讯优量汇 baidu: 百度百青藤 kuaishou: 快手 oppo: OPPO vivo:vivo mi: 小米 huawei: 华为 applovin: AppLovin sigmob: Sigmob mintegral:Mintegral oneway: OneWay vungle: Vungle facebook: Facebook admob: AdMob unity: UnityAds is: IronSource adtiming: AdTiming klein: 游可赢 fyber: Fyber chartboost: Chartboost adcolony: Adcolony | String | yes |
adType | Ad types: 1:Rewarded Video 2:Splash 3:Interstitial 4:Fullscreen Video 5:Banner 6:Native 7:Native Video 8:Banner (MPU) 9:Instream Video 10:MREC 0:Other | Number | yes |
adNetworkAppID | The App ID on monetization platforms. | String | no |
adID | The Placement ID on monetization platforms. | String | yes |
mediationPlatform | Mediation platforms commonly used: max ironsource admob hyperbid topon cas Tradplus Tobid If your mediation platform is not on the list, you can name it yourself, only that the name cannot exceed 32 characters. Send "custom" if no mediation platform is used. | String | yes |
ecpm | Advertising eCPM (revenue per thousand ad impressions, 0 or negative means no data transmitted), unit: yuan | number | yes |
currency | Revenue Currency Type (following ISO 4217) | String | yes |
rendered | Whether the ad is rendered successfully. YES: success NO: Failed. If you do not need to pass in this indicator, please pass YES. | Boolean | yes |
customProperties | / | Object | no |
Call example:
SESDK.trackAdImpression({
adNetworkPlatform: 'oppo',
adType: 1,
adNetworkAppID: '123',
adId: '123',
mediationPlatform: 'custom',
ecpm: 13.140001,
currency: 'USD',
rendered: true,
customProperties: {
one: '1',
}
})
Automatically reported when ads are clicked.
SESDK.trackAdClick(data)
Parameter description:
Parameter Name | Parameter Meaning | Parameter Type | Mandatory |
---|---|---|---|
adNetworkPlatform | Monetization platforms, for example (value: name), csj:穿山甲国内版 pangle:穿山甲国际版 tencent:腾讯优量汇 baidu:百度百青藤 kuaishou:快手 oppo:OPPO vivo:vivo mi:小米 huawei:华为 applovin:Applovin sigmob:Sigmob mintegral:Mintegral oneway:OneWay vungle:Vungle facebook:Facebook admob:AdMob unity:UnityAds is:IronSource adtiming:AdTiming klein:游可赢 fyber:Fyber chartboost:Chartboost adcolony:Adcolony | String | yes |
adType | Ad types: 1:Rewarded Video 2:Splash 3:Interstitial 4:Fullscreen Video 5:Banner 6:Native 7:Native Video 8:Banner (MPU) 9:Instream Video 10:MREC 0:Other | Number | yes |
adID | The Placement ID on monetization platforms. | String | yes |
mediationPlatform | Mediation platforms commonly used: max ironsource admob hyperbid topon cas Tradplus Tobid If your mediation platform is not on the list, you can name it yourself, only that the name cannot exceed 32 characters. Send "custom" if no mediation platform is used. | String | yes |
customProperties | / | Object | no |
Call example:
SESDK.trackAdClick({
adNetworkPlatform: 'oppo',
adType: 1,
adId: '123',
mediationPlatform: 'custom',
customProperties: {
one: '1',
}
})
Automatically reported when in-app purchasement is made.
SESDK.trackIAP(data)
Parameter description:
Parameter Name | Parameter Meaning | Parameter Type | Mandatory |
---|---|---|---|
orderId | The order ID generated by the system for this purchase | String | no |
payAmount | The amount paid for this purchase (Unit: yuan) | Number | yes |
currencyType | The currency type of payment (following ISO 4217) | String | yes |
payType | Payment methods, such as alipay, weixin, applepay, paypal, etc. | String | no |
productID | Purchased item ID | String | no |
productName | Purchased item name | String | no |
productCount | Quantity of items purchased | Number | no |
payStatus | Payment status 1: successful 2: failed | Number | yes |
failReason | Reason for payment failure | String | no |
customProperties | / | Object | no |
Note:
The failureReason parameter is only be passed in when the payStatus parameter is SolarEngineIAPFail. For other statuses, simply pass "".
Call example:
SESDK.trackIAP({
orderId: '12345678',
payAmount: 1234.5678,
currencyType: 'USD',
payType: 'alipay',
productID: '12345678',
productName: 'this is product name',
productCount: 10,
payStatus: 1,
failReason: 'this is fail reason',
customProperties: {
one: '1',
}
})
Enables the reporting of attribution results data from a third-party or self-attribution platform to SolarEngine. The timing of reporting can be customized by developers. (Event Name: "_appAttr")
SESDK.trackAppAttr(data)
Parameter description:
Parameter Name | Parameter Meaning | Parameter Type | Mandatory |
---|---|---|---|
adNetwork | Channel ID (should match the channel ID in ROI analysis) | String | yes |
subChannel | Sub-channels for advertising | String | no |
adAccountID | Ad account ID for advertising | String | no |
adAccountName | Ad account name for advertising | String | no |
adCampaignID | Ad campaign ID for advertising | String | no |
adCampaignName | Ad campaign name for advertising | String | no |
adOfferID | Ad offer ID for advertising | String | no |
adOfferName | Ad offer name for advertising | String | no |
adCreativeID | Ad creative ID for advertising | String | no |
adCreativeName | Ad creative name for advertising | String | no |
attributionPlatform | Monitoring Platform | String | yes |
customProperties | / | Object | no |
Sample code:
SESDK.trackAppAttr({
adNetwork: '123456',
subChannel: '123456',
adAccountID: '123456',
adAccountName: '123456',
adCampaignID: '123456',
adCampaignName: '123456',
adOfferID: '123456',
adOfferName: '123456',
adCreativeID: '123456',
adCreativeName: '123456',
attributionPlatform: '123456',
customProperties: {
one: '1',
}
})
Used for order data analysis.
SESDK.trackOrder(data)
Parameter description:
Parameter Name | Parameter Meaning | Parameter Type | Mandatory |
---|---|---|---|
orderID | Order ID | String | No |
payAmount | The payment amount of the order (Unit: yuan) | Number | Yes |
currencyType | The currency type of the order (following ISO 4217) | String | Yes |
payType | Payment methods, such as alipay, weixin, applepay, paypal, etc. | String | No |
status | Order Status | String | Yes |
customProperties | / | Object | No |
Call example:
SESDK.trackOrder({
orderId: '12345678',
payAmount: 1234.5678,
currencyType: 'USD',
payType: 'alipay',
status: 'this is fail status',
customProperties: {
one: '1',
}
})
Automatically reported when users register within the app.
SESDK.trackRegister(data)
Parameter description:
Parameter Name | Parameter Meaning | Parameter Type | Mandatory |
---|---|---|---|
registerType | Registration types such as "WeChat", "QQ" and other custom values | String | Yes |
registerStatus | Registration status such as "success" | String | No |
customProperties | / | Object | No |
Call example:
SESDK.trackRegister({
regType: 'WeChat',
registerStatus: 'success',
customProperties: {
one: '1',
}
})
When a user logs in, this event is reported for user login data analysis.
SESDK.trackLogin(data)
Parameter description:
Parameter Name | Parameter Meaning | Parameter Type | Mandatory |
---|---|---|---|
loginType | Login type such as "WeChat", "QQ" and other custom values | String | Yes |
loginStatus | Login status such as "success" | String | No |
customProperties | / | Object | No |
Call example:
SESDK.trackLogin({
loginType: 'WeChat',
loginStatus: 'success',
customProperties: {
one: '1',
}
})
In addition to the clearly predefined events listed above, developers can report custom events according to their own analysis needs.
The custom event names should be customized by the developer.
Here are the naming conventions for event names:
Call example:
SESDK.track('test', {
one: '1',
});
A custom property is a Obejct object where each key-value represents a property.
Key: Property Name
Value: Property Value
Custom Property Types
The data type of custom event properties is determined by their data types reported for the first time and cannot be changed once confirmed. For subsequent reporting of the same properties, only properties with the same data types as the first occurrence will be stored in the database.
Data Type | Description | Example |
---|---|---|
number | Range from -9E15 to 9E15, without quotation marks. | 1234, 12.34 |
string | Limit 2KB. Numbers with quotation marks will also be identified as strings. | "dashen", "北京", "1234", "true" |
date | "yyyy-MM-dd HH:mm:ss.SSS", "yyyy-MM-dd HH:mm:ss", or "yyyy-MM-dd 00:00:00" | "2023-03-01 12:34:56","2023-03-01 12:34:56.789","2023-03-01 00:00:00" |
boolean | True or false without quotation marks. | true, false |
array | All elements in an array will be converted into strings. | ["a","1","true"] |
Note:
The data type of the property determines their analysis logic available in analysis models. For example, the numerical type can perform calculations such as maximum value, minimum value, and summation, while the Boolean type can perform calculations of true and false values. Therefore, when determining the format of data reporting, you need to consider the analysis scenarios and business needs and formulate a complete event tracking plan as directions.
If you need to record the duration of an event, call the eventStart(eventName) to start timing, and configure the name of the event. When the event comes to an end, you need to call eventFinish(event name, data), and a "_duration" property will automatically be added for this event (unit: millisecond). It should be noted that there can only be one timing task for the same event.
SESDK.eventFinish('testEvent', {
one: '1',
});
SolarEngine provides multiple methods for reporting user properties. You can use these methods to add or modify user properties.
It is recommended for you to select properties that change infrequently or hold significant value, for example, age, game level, location, first payment time and total payment amount. Other properties with higher change frequency can be reported and recorded through events.
User property settings can be set by calling userUpdate, userInit, userAdd, userUnset, userAppend, or userDelete.
Note:
The format requirements of user properties are consistent with those of event properties.
If you want to upload a batch of user attributes, among which the existing user attributes will not update their values, and the non-existing attributes will be created and saved, you can call userInit to set them.
Call example:
SESDK.userInit({
regtime: "2021-03-01 12:34:56.789", // cusom property
rolename: "engineer", // cusom property
age: 29, // cusom property
});
For general user attributes, you can call userUpdate to set them. The attributes uploaded in this way will overwrite the original attribute values. If the user attribute does not exist before, it will be created, and the data type will follow the value passed in.
Call example:
SESDK.userUpdate({
rolename: "leader", // cusom property
});
If you want to report a numeric attribute and accumulate its values, you can call userAdd. If the attribute has not been set, it will be assigned a value of 0 and then calculated. You can pass in a negative value, which is equivalent to a subtraction operation.
Call example:
SESDK.userAdd({
age: 1, // cusom property
});
Note:
The value called by userAdd only allows Number type.
When you want to clear the user attribute values of a user, you can call userUnset to clear the specified attributes (string array). If the attribute has not been created in the array, the attribute will not be created.
Call example:
SESDK.userUnset(["age"]);
The parameter passed in by userUnset is the attribute name of the user attribute, and the type is a string array.
You can call userAppend to append user attributes of array type. If the attribute does not exist, it will be created.
Call example:
SESDK.userAppend({
location: ["BeiJing"], // cusom property
});
You can call userDelete to delete users. After a user is deleted, you will no longer be able to query the user's user attributes, but the events generated by the user can still be queried.
Call example:
SESDK.userDelete(deleteType);
Parameter Name | Parameter Meaning | Parameter Type | Mandatory |
---|---|---|---|
deleteType | How to delete a user, e.g. SEUserDeleteTypeByAccountId: Delete a user by Account ID SEUserDeleteTypeByVisitorId: Delete a user by Visitor ID | SEUserDeleteType | Yes |
In certain scenarios, it is common to integrate H5 (HTML5) pages within a mobile app to achieve fast deployment and updates. However, due to technical limitations, the mobile app is unable to directly access and track event data occurring on the H5 page. To ensure data consistency between the mobile app and the H5 page, the SE SDK enables the data connection function.
Note:
In this scenario, the appKey passed in when JSSDK is initialized needs to be consistent with the appKey passed in when APPSDK is initialized.
<script>
tag, you can resolve it by importing the SDK file from the CDN using the <script>
tag.2024-10-31 1.2.1
2024-09-26 1.2.0
2024-08-14 1.1.9
2024-05-22 1.1.8
2024-04-22 1.1.7
2024-04-16 1.1.6
2024-04-01 1.1.5
2024-03-15 1.1.4
2024-03-01 1.1.3
• Fixed A/B Testing initialization parameters
2024-01-22 1.1.2
• Fixed internal logs reporting issue
2023-12-06 1.1.1
2023-11-02 1.1.0
2023-08-16 1.0.6
2023-08-08 1.0.5
•Optimize plug-in loading mechanism
2023-07-31 1.0.4
2023-06-01 1.0.3
2023-04-26 1.0.2
2023-03-30 1.0.1
2023-03-20 1.0.0