Postback Configuration

Entry: Attribution—Debugged Apps—Integrated Partner—Partner Configuration

   By default, the postback is disabled, and no events are sent back to ad networks.

   When you click "Enable," installs will be automatically sent back to ad networks. You can choose to send "only callback data for this channel", meaning sending only events attributed to the channel, or "callback all data", meaning sending postbacks for events attributed to any partner or organic events.

   We highly recommend you select "callback all data" so that the ad network can better optimize their algorithm modelling and help you pass the cold start stage quickly and earn stable ad performance.

   If you need to send post-install events to ad networks, please enable event postback.

• Event Name: Refers to the event identifier specified when creating new events or the rule event names.
• Partner Event Name: Defines which callback template for event data to be sent back to the media.
• Sending Option: Same as the callback options for installs above.
• Postback based on condition: This function can be used to:
• When the pay amount is between $10 and $100, send only 50% of the original amount as a postback.
• When the pay amount is more than $100 and the country is America, send only 20% of the original amount as a postback.