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Anti-fraud Settings
Access Path: Attribution - App Configuration - Anti-fraud Settings
SolarEngine's anti-fraud settings can help advertisers protect their UA investments, reduce the impact of mobile ad fraudulent activities, ensure accurate attribution results and reliable data tracking, and improve ROI effectively.
SolarEngine Anti-fraud Settings:
| rejected_reason | rejected data | Description | Options |
|---|---|---|---|
| CTIT Abnormal | impressions & clicks | SolarEngine will attribute the install to the last impression/click that meets the configured click to intall time (CTIT). Impressions and clicks within the CTIT range will be blocked. | Enable/Close Once enabled, CTIT range can be set from 1 second to 30 seconds (Default 5 seconds). |
| Conflict_country | installs | The install country does not match the attributed impression/click country, and the install will be blocked. | Enable/Close |
| Low Conversion Rate | impressions & clicks | SolarEngine will calculate data at 24:00 every day based on your account's time zone. Once the CVR of a specific channel meets the fixed threshold (clicks greater than 300,000 with a CVR lower than 0.02%), SolarEngine will intercept subsequent impressions and clicks for attribution. You can decide how long the interception will last (Default is lifetime). | Enable/Close (Time Period: 1 day, 3 days, 7 days, 1 month, 3 months, 6 months, 1 year, lifetime) |
| Regional Firewall | impressions & clicks & install & post-install events | SolarEngine will track impressions, clicks, installs, and subsequent events from the target regions/countries in real time, and block such data from non-target regions/countries. | Enable/Close Once enabled, the system will read the data storage area of the current product. 1. If China Mainland, it will be automatically selected. 2. If Non China Mainland, please select the specific target regions/countries. |
View Fraudulent Data
Access Path: Data Center - Attribution Report
Postback Fraudulent Data
Access Path: Attribution - Integrated Partner - Partner Configuration
If the media channel has completed the integration with SolarEngine to receive the fraudulent data, we will postback the data by default.
Export Fraudulent Data
Access Path: Attribution - App Configuration - Raw Data Export
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