This doc includes Meta Web to App Guidelines for Advertising Campaign Configuration.

1. Create Landing Page

       Create a landing page for app promotion. Make sure that the "Download" button does not include any additional URLs for clicks.

2. Create Tracking Link

       Entry: SolarEngine - Attribution - Tracker Management - Create Tracker - select Meta Web as the Partner.

3. Create Campaign on Meta

       Log in to your Meta account, create a new Meta Campaign advertising plan and select either "Traffic" or "Awareness" as the campaign objective. Enter your created landing page URL with the following parameters appended:

      Example: The blue part represents your landing page URL, and the red part represents the parameters you need to add. Please enter the complete link.

https://demain.com?adgroup_name={{campaign.name}}&adgroup_id={{campaign.id}}&adplan_name={{adset.name}}&adplan_id={{adset.id}&adcreative_name={{ad.name}}&adcreative_id={{ad.id}&custom_params_1={{fbpid}}&custom_params_2={{fbcid}}

4. Click Data Reporting

       After users are directed to your landing page, if they click the Download button, you need to trigger our click link and add the additional parameters from the landing page for reporting. The action of triggering the link should be implemented by your development team. For example:

       Our click URL: https://xxx?attribution_type=ua&touchpoint_type=click

       When users click the download button, you should splice the data filled in when users are redirected to the landing page after the click URL and then report to us like this: https://xxx?attribution_type=ua&touchpoint_type=click&adgroup_name=xxx&adgroup_id=xxx&adplan_name=xxx&adplan_id=xxx&adcreative_name=xxx&adcreative_id=xxx&custom_params_1=xxx&custom_params_2=xxx

5. Enable Postbacks

       Entry: SolarEngine - Attribution - Debugged Apps -  Integrate Partner - Meta Web - Partner Configuration

If you do not need data postbacks, you can simply disable postback. However, if you need to postback data, please enable postback and select the data you wish to send.

By default, SolarEngine will send "install" events to the Lead event in Meta. If you wish to make changes to this configuration, please adjust it according to your needs. If you want to send payment revenue data to Meta for optimization purposes, please select the "purchase" event in the SDK events and choose the "Purchase" template for Meta callbacks.

       To obtain the pixel_ID, follow these steps:

1. Go to the "Events Manager" in your Meta dashboard.
2. On the right sidebar, click on "Data Sources."
3. Locate your application and find the corresponding pixel ID associated with it.    

       To obtain the access_token, you can follow the Operation Instructions provided here.