{"data":{"id":"60706","string_id":"iRosQ8","status":"1","parent_id":"60705","slug":"iRosQ8","order":"10","name":"Basic Concepts","type":"1","cover":"","cover_alt":"","desc":"","website":"","contact":"","seo_title":"","seo_keyword":"","seo_desc":"","author":"","published_time":"1703647800","add_time":"1703564211","update_time":"1781779521","corp_auth_id":"0","verify_code_auth_id":"0","editor_type":"1","tags":[],"parent_name":"Attribution","parent_type":"1","parent_slug":"5Mcw7N","child":[{"id":"60707","string_id":"tE0lGc","status":"1","parent_id":"60706","slug":"What-is-Attribution","order":"6","name":"What is Attribution","type":"2","cover":"","cover_alt":"","desc":"","website":"","contact":"","seo_title":"","seo_keyword":"","seo_desc":"","share_switch":"0","share_code":"","author":"","published_time":"1703647809","add_time":"1703564211","update_time":"1710839409","corp_auth_id":"0","verify_code_auth_id":"0","editor_type":"1","file_type":"","auth_id":"[\"-1\"]","content":{"content_id":"60707","content":"

Attribution is the process of tracking the reason that caused a result. In mobile app advertising, attribution is used to determine what drives a user to install an application and engage in subsequent actions, such as reopening and reinstalling.<\/p>","pure_content":"Attribution is the process of tracking the reason that caused a result. In mobile app advertising, attribution is used to determine what drives a user to install an application and engage in subsequent actions, such as reopening and reinstalling.","is_draft":"0","editor_type":"1","file_path":"","add_time":"1703564212","update_time":"1703647809"},"pure_content":"Attribution is the process of tracking the reason that caused a result. In mobile app advertising, attribution is used to determine what drives a user to install an application and engage in subsequen"},{"id":"60708","string_id":"nrHCkk","status":"1","parent_id":"60706","slug":"SolarEngine-Attribution","order":"5","name":"SolarEngine Attribution","type":"2","cover":"","cover_alt":"","desc":"","website":"","contact":"","seo_title":"","seo_keyword":"","seo_desc":"","share_switch":"0","share_code":"","author":"","published_time":"1703649006","add_time":"1703564212","update_time":"1724907808","corp_auth_id":"0","verify_code_auth_id":"0","editor_type":"1","file_type":"","auth_id":"[\"-1\"]","content":{"content_id":"60708","content":"

$\"\"$ <\/p>

Users interact with an ad and are redirected to the app store.<\/li>
The ad network records users' ad interaction data and reports it to SolarEngine through impression\/click-based tracking links.<\/li>
Users install the app from the app store.<\/li>
The SolarEngine SDK is initialized when users first open the app.<\/li>

SolarEngine attributes the conversion to a specific source by matching data reported by the SDK and touchpoints reported by the ad network.<\/li><\/ol>

<\/p>

Note<\/strong><\/span>: <\/span><\/p>

Attribution results can be divided into:<\/p>

Organic<\/strong>: Users did not interact with any network channels.<\/li>

Non-organic<\/strong>: Users interacted with networks, typically through ad impressions or clicks.<\/li><\/ul>","pure_content":"Users interact with an ad and are redirected to the app store.The ad network records users' ad interaction data and reports it to SolarEngine through impression\/click-based tracking links.Users install the app from the app store.The SolarEngine SDK is initialized when users first open the app.SolarEngine attributes the conversion to a specific source by matching data reported by the SDK and touchpoints reported by the ad network.Note: \u00a0 \u00a0Attribution results can be divided into:Organic: Users did not interact with any network channels.Non-organic: Users interacted with networks, typically through ad impressions or clicks.","is_draft":"0","editor_type":"1","file_path":"","add_time":"1703564213","update_time":"1724907808"},"pure_content":"Users interact with an ad and are redirected to the app store.The ad network records users' ad interaction data and reports it to SolarEngine through impression\/click-based tracking links.Users instal"},{"id":"60709","string_id":"2AHBfP","status":"1","parent_id":"60706","slug":"Attribution-Model","order":"4","name":"Attribution Model","type":"2","cover":"","cover_alt":"","desc":"","website":"","contact":"","seo_title":"","seo_keyword":"","seo_desc":"","share_switch":"0","share_code":"","author":"","published_time":"1703649171","add_time":"1703564213","update_time":"1710839409","corp_auth_id":"0","verify_code_auth_id":"0","editor_type":"1","file_type":"","auth_id":"[\"-1\"]","content":{"content_id":"60709","content":"
An attribution model is a framework used to determine how credit is assigned to different marketing touchpoints along a customer's journey that have contributed to a conversion or desired outcome.<\/p>
In the app marketing ecosystem, each participant, whether it's Google Play, App Store, CTV platforms, or advertising platforms like Facebook and Twitter, as well as mobile measurement partners (MMPs), has their own attribution models.<\/p>
Some common attribution models include:<\/p>
Last-click attribution<\/strong>: The last touchpoint before conversion receives full credit.<\/li>
First-click attribution<\/strong>: The first touchpoint in the customer journey receives full credit.<\/li>
Linear attribution<\/strong>: Equal credit is given to each touchpoint throughout the customer journey.<\/li>
Time decay attribution<\/strong>: Closer touchpoints to the conversion receive more credit than earlier ones.<\/li>
Position-based attribution<\/strong>: A combination of assigning higher credit to the first and last touchpoints while distributing the remaining credit among intermediate touchpoints.<\/li><\/ol>
What really matters is not the differences between these models, but whether their rules are clear, fair, and capable of helping advertisers evaluate ad effectiveness across different channels.<\/p>
SolarEngine employs the last-click attribution model.<\/span><\/p>","pure_content":"An attribution model is a framework used to determine how credit is assigned to different marketing touchpoints along a customer's journey that have contributed to a conversion or desired outcome.\nIn the app marketing ecosystem, each participant, whether it's Google Play, App Store, CTV platforms, or advertising platforms like Facebook and Twitter, as well as mobile measurement partners (MMPs), has their own attribution models.\nSome common attribution models include:\nLast-click attribution: The last touchpoint before conversion receives full credit.\nFirst-click attribution: The first touchpoint in the customer journey receives full credit.\nLinear attribution: Equal credit is given to each touchpoint throughout the customer journey.\nTime decay attribution: Closer touchpoints to the conversion receive more credit than earlier ones.\nPosition-based attribution: A combination of assigning higher credit to the first and last touchpoints while distributing the remaining credit among intermediate touchpoints.\nWhat really matters is not the differences between these models, but whether their rules are clear, fair, and capable of helping advertisers evaluate ad effectiveness across different channels.\nSolarEngine employs the last-click attribution model.","is_draft":"0","editor_type":"1","file_path":"","add_time":"1703564213","update_time":"1703649171"},"pure_content":"An attribution model is a framework used to determine how credit is assigned to different marketing touchpoints along a customer's journey that have contributed to a conversion or desired outcome.\nIn"},{"id":"60710","string_id":"9NziRK","status":"1","parent_id":"60706","slug":"Attribution-Method","order":"3","name":"Attribution Method","type":"2","cover":"","cover_alt":"","desc":"","website":"","contact":"","seo_title":"","seo_keyword":"","seo_desc":"","share_switch":"0","share_code":"","author":"","published_time":"1703655462","add_time":"1703564214","update_time":"1710839409","corp_auth_id":"0","verify_code_auth_id":"0","editor_type":"1","file_type":"","auth_id":"[\"-1\"]","content":{"content_id":"60710","content":"
SolarEngine adopts the following attribution methods:<\/p>
Method<\/th> Description<\/th> Accuracy<\/th><\/tr>
Deterministic Attribution<\/td> Device matching<\/td> YES<\/td><\/tr>
Probabilistic Attribution<\/td> IP address & user agent matching<\/td> NO<\/td><\/tr><\/tbody><\/table>

<\/p>
In SolarEngine, click-through attribution takes precedence over view-through attribution. For example, if a user:<\/p>
Clicks an ad on July 1<\/li>
Views an ad on July 2<\/li>
Installs the app on July 3<\/li><\/ul>
Then, even though the latest ad interaction falls on July 2, the credit goes to the ad click on July 1.<\/p>
Deterministic Attribution<\/h2>
Deterministic attribution is achieved by matching the device ID sent by the ad network and the device ID reported by the SolarEngine SDK during app activation.<\/p>
Here are the IDs available for device matching:<\/strong><\/p>
iOS devices: IDFA, IDFV<\/li>
Google Play supported Android devices: GAID, OAID, Android ID, IMEI, MAC address<\/li>
Google Play not supported Android devices: OAID, Android ID, IMEI, MAC address<\/li><\/ul>
Device IDs can be encrypted through SHA1 or MD5 in tracking links.<\/p>
Probabilistic Attribution<\/h2>
Probabilistic attribution is an alternative solution when deterministic data, like tracking codes or ad identifiers, are insufficient or unavailable. Given the higher accuracy and reliability of deterministic attribution, it takes precedence over probabilistic attribution. In other words, within the attribution window, if conditions allow, we will use deterministic attribution first.<\/p>
If you need to enable probabilistic attribution, please report device parameters such as IP and user agent (UA).<\/p>

<\/p>","pure_content":"SolarEngine adopts the following attribution methods:\nMethodDescriptionAccuracyDeterministic AttributionDevice matchingYESProbabilistic AttributionIP address & user agent matchingNO\n\nIn SolarEngine, click-through attribution takes precedence over view-through attribution. For example, if a user:\nClicks an ad on July 1\nViews an ad on July 2\nInstalls the app on July 3\nThen, even though the latest ad interaction falls on July 2, the credit goes to the ad click on July 1.\nDeterministic Attribution\nDeterministic attribution is achieved by matching the device ID sent by the ad network and the device ID reported by the SolarEngine SDK during app activation.\nHere are the IDs available for device matching:\niOS devices: IDFA, IDFV\nGoogle Play supported Android devices: GAID, OAID, Android ID, IMEI, MAC address\nGoogle Play not supported Android devices: OAID, Android ID, IMEI, MAC address\nDevice IDs can be encrypted through SHA1 or MD5 in tracking links.\nProbabilistic Attribution\nProbabilistic attribution is an alternative solution when deterministic data, like tracking codes or ad identifiers, are insufficient or unavailable. Given the higher accuracy and reliability of deterministic attribution, it takes precedence over probabilistic attribution. In other words, within the attribution window, if conditions allow, we will use deterministic attribution first.\nIf you need to enable probabilistic attribution, please report device parameters such as IP and user agent (UA).","is_draft":"0","editor_type":"1","file_path":"","add_time":"1703564214","update_time":"1703655462"},"pure_content":"SolarEngine adopts the following attribution methods:\nMethodDescriptionAccuracyDeterministic AttributionDevice matchingYESProbabilistic AttributionIP address & user agent matchingNO\n\nIn SolarEngine, c"},{"id":"60711","string_id":"OV4fyG","status":"1","parent_id":"60706","slug":"Attribution-Window","order":"2","name":"Attribution Window","type":"2","cover":"","cover_alt":"","desc":"","website":"","contact":"","seo_title":"","seo_keyword":"","seo_desc":"","share_switch":"0","share_code":"","author":"","published_time":"1703655704","add_time":"1703564215","update_time":"1710839409","corp_auth_id":"0","verify_code_auth_id":"0","editor_type":"1","file_type":"","auth_id":"[\"-1\"]","content":{"content_id":"60711","content":"
Attribution window, also known as conversion window or lookback window, refers to a timeframe after a user's interaction with a marketing touchpoint. Any conversions that occur within the attribution window will be attributed to that specific campaign or channel, while installs that occur after it is regarded \"organic\".<\/p>
For example, you set an attribution window of seven days, and a user clicks an ad on July 1. If the user installs your app before July 8, this conversion will be attributed to the source on July 1. If the user installs your app on July 9 (out of the attribution window), then this conversion will be organically attributed.<\/p>
The default attribution window in SolarEngine is as follows. You can customize the time range based on your agreements with media sources.<\/p>
Attribution Type<\/th> Default Attribution Window<\/th> Customization<\/th><\/tr>
Click-Through Attribution
(device matching)<\/td> 7 days<\/td> Support<\/td><\/tr>
Click-Through Attribution
(probabilistic matching)<\/td> 24 hours<\/td> Support<\/td><\/tr>
View-Through Attribution
(device matching)<\/td> 24 hours<\/td> Support<\/td><\/tr>
View-Through Attribution
(probabilistic matching)<\/td> 24 hours<\/td> Support<\/td><\/tr><\/tbody><\/table>

<\/p>","pure_content":"Attribution window, also known as conversion window or lookback window, refers to a timeframe after a user's interaction with a marketing touchpoint. Any conversions that occur within the attribution window will be attributed to that specific campaign or channel, while installs that occur after it is regarded \"organic\".\nFor example, you set an attribution window of seven days, and a user clicks an ad on July 1. If the user installs your app before July 8, this conversion will be attributed to the source on July 1. If the user installs your app on July 9 (out of the attribution window), then this conversion will be organically attributed.\nThe default attribution window in SolarEngine is as follows. You can customize the time range based on your agreements with media sources.\nAttribution TypeDefault Attribution WindowCustomizationClick-Through Attribution \n(device matching)7 daysSupportClick-Through Attribution \n(probabilistic matching)24 hoursSupportView-Through Attribution \n(device matching)24 hoursSupportView-Through Attribution \n(probabilistic matching)24 hoursSupport","is_draft":"0","editor_type":"1","file_path":"","add_time":"1703564215","update_time":"1703655704"},"pure_content":"Attribution window, also known as conversion window or lookback window, refers to a timeframe after a user's interaction with a marketing touchpoint. Any conversions that occur within the attribution"}],"content":{"icon":"","desc":"","content_id":"60706","add_time":"1703564211","update_time":"1724908900","content":"","is_traffic_less":"0","file_type":""},"hot_list":[],"user_read_num":"0","is_auth":"0"},"msg":"Success","code":200}