Step 1: Create a tracking link

Access Path:   Attribution - Tracker Management - Create Tracker - select AppLovin as the Partner

Step 2. Enable postback for AppLovin

Access Path:   Attribution - Integrate Partner - AppLovin - Partner Configuration

Click "Enable" to enable the postback.

1) It is recommended to select "callback all data, including organic" rather than "only callback data for this channel" so that Applovin can optimize its algorithms and target users more accurately.

2) If you need to send in-app events to Applovin, please follow the guide:

◦ For purchase event, please enable "purchase" event postback as "Applovin IAP" event.

◦ For other events, please enable original event postback as "postinstall" event. It's recommended to send only one postinstall event to avoid multiple counting the data on Applovin.

How to get the AppLovin SDK Key?

   Log in to your AppLovin account, select Account - Keys - SDK Keys. (sdk_key = applovin_sdk_key)

Note:

   If you need to select the tracking method when entering the tracking link, please select Tenjin.