Bigo
Step 1: Create a tracking link
Access Path: Attribution - Tracker Management - Create Tracker - select Bigo Ads as the partner
Step 2: Enable postback
Access Path: Attribution - Integrate Partner - Bigo Ads - Partner Configuration
Click "Enable" to enable the postback.
1) It is recommended to select "callback all data, including organic" rather than "only callback data for this channel" so that Bigo Ads can optimize its algorithms and target users more accurately.
2) SolarEngine has completed ROAS integration with Bigo Ads. If you need to optimize ROAS in Bigo Ads:
◦ For IAA+IAP applications, please configure the ad revenue postback and purchase event postback as follows.
◦ For IAA applications, configure the ad revenue postback.
◦ For IAP applications, configure the purchase event postback.
3) If you need to see retention on Bigo dashboard, please enable the startup event postback to Bigo's launch_app.
Step 3. Input tracking link on Bigo Ads
There are some report metrics being named differently on Bigo Ads and SolarEngine. Here is a comparison table:
| Bigo Ads | SolarEngine |
|---|---|
| __CAMPAIGN_ID__ | adgroup_id |
| __CAMPAIGN_NAME__ | adgroup_name |
| __AD_GROUP_ID__ | adplan_id |
| __GROUP_NAME__ | adplan_name |
| __AD_ID__ | adcreative_id |
| __AD_NAME__ | adcreative_name |
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