Attribution Report

Path: SolarEngine - Data Center - Attribution Report

Tips:

• Attribution Report shows the user acquisition (UA) data of the defined app during the selected time range.
• Click "Custom Column" to select more metrics and change their positions.
• Click "Export" to export the current attribution report.

Notes:

• If you select "Events counted by received time", the report will display event data received within the specific time range.
• If you select "Statistics of events by touchpoint time", the report will display event data attributed to the touchpoints that occur within the specific time range.
• If you select "Statistics of events by activation time", the report will display event data attributed to the installs that occur within the specific time range. (Impacted by re-attribution window)
• If you select "Statistics of events by registration time", the report will display event data attributed to the first registers that occur within the specific time range. (Impacted by re-attribution window)

For example,

A user installed the app on Octobor 1 and made a purchase on October 2, and you set the time period as October 1.

• If you select "Events counted by received time", you will only see 1 install in the report.
• If you select "Statistics of events by activation time", you will see both 1 install and 1 purchase in the report.

Attribution Report Dimensions

1. Basic Metrics

• Impressions (Total)

Include valid impressions and fraudulent impressions caused by low CVR.

• Fraudulent Impressions

Impressions when "rejected_data=yes". Clicking on the value will display the number of impressions rejected for different reasons.

• Valid Impressions

Impressions (Total) - Fraudulent Impressions

• Clicks (Total)

Include valid clicks and fraudulent clicks caused by low CVR.

• Fraudulent Clicks

Clicks when "rejected_data=yes". Clicking on the value will display the number of clicks rejected for different reasons.

• Valid Clicks

Clicks (Total) - Fraudulent clicks

• CTR

Clicks (Total) / Impressions (Total)

• CTR (Valid Data)

Valid Clicks / Valid Impressions

• CVR

Installs (Total) / Clicks (Total)

• CVR (Valid Data)

Valid Installs / Valid Clicks

• IVR

Installs (Total) / Impressions (Total)

• IVR (Valid Data)

Valid Installs / Valid Impressions

2. Conversion Metrics

Include: register, login, order and app startup.

3. Purchase Metrics

Include: purchase.

4. IAA Metrics

Include: in-app ad impressions, and in-app ad clicks.

5. Retention Metrics

Retention Rate=Devices that had opened app at least once on the Xth day after installs / Total installed devices

We support the retention rate calculation from Day1 to Day60.

Retention rate is impacted by the selection of "calendar day" or "24 hour time difference".

6. LTV Metrics

LTV=Cumulative revenue (ad revenue+purchase) generated within X days after installation/Total Installs

We support the LTV calculation from Day0 to Day60.

LTV is impacted by the selection of "calendar day" or "24 hour time difference".

7. Custom Event Metrics

You can also report your own custom event metrics.

Note:

Conversion metrics, purchase metrics, IAA metrics and custom event metrics appear in groups. You can further select their corresponding metrics based on your needs.

Here is a detailed explanation of these event metrics.