
- Users interact with an ad and are redirected to the app store.
- The ad network records users' ad interaction data and reports it to SolarEngine through impression/click-based tracking links.
- Users install the app from the app store.
- The SolarEngine SDK is initialized when users first open the app.
- SolarEngine attributes the conversion to a specific source by matching data reported by the SDK and touchpoints reported by the ad network.
Note:
Attribution results can be divided into:
- Organic: Users did not interact with any network channels.
- Non-organic: Users interacted with networks, typically through ad impressions or clicks.