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Monetization Report
| Report | Data Source | Data Matching Method | Users Counted |
|---|---|---|---|
| Monetization Report | Monetization Platform: Aggregated revenue data Mediation Platform: Impression-level revenue data SE-SDK: Event "_appImp" | Device Matching | Active Users |
Monetization Report Filter Options
| Filter Option | Description | Data Source |
|---|---|---|
| User Type | New Users: Users who first installed within the selected time period Existing Users: Active users within the selected time period, excluding new users | Mediation Platform: Log-level data SE-SDK: Event "_appImp" |
| App Version | Filter out app versions | SE-SDK/API |
| Monetization Platform | Filter out monetization platforms | Mediation Platform: Log-level data SE-SDK: Event "_appImp" |
| Ad Type | Rewarded Video, Splash, Interstitial, Fullscreen Video, Banner, Native, Native Video, Banner(MPU), Instream Video, MREC, Other | Mediation Platform: Log-level data SE-SDK: Event "_appImp" |
| Revenue Type | Actual Revenue: The aggregated revenue data sent by the monetization platform API every day. (Update next day) Estimated Revenue: The revenue data sent by the mediation platform in real time at the log level. (Update every hour) | Monetization Platform: Aggregated revenue data Mediation Platform: Log-level revenue data SE-SDK: Event "_appImp" |
Monetization Report Metrics & Data Source
| Basic Metrics | Definition | Data Source |
|---|---|---|
| New Users | A device is considered a new user when it reports an installation event through SE SDK/API for the first time. | SE SDK/API |
| DAU | A device is considered an active user when app is opened on it. The value is deduplicate. | SE SDK/API |
| Ad Impression | Number of Ad Impressions reported by the Mediation Platform or SE SDK/API | Mediation Platform: Log-level data SE-SDK: Event "_appImp" |
| Ad Revenue | Revenue generated by ad impressions | Monetization Platform: Aggregated revenue data Mediation Platform: Log-level revenue data |
| IAP Revenue | Total Payment Amount counted based on the "_appPur" event reported by the SE SDK/API | SE SDK/API |
| Total Revenue | Ad Revenue + IAP Revenue | Monetization Platform: Aggregated data Mediation Platform: Log-level data SE-SDK/API |
| eCPM | Ad Revenue/Ad Impression*1000 | Monetization Platform: Aggregated revenue data Mediation Platform: Log-level revenue data SE-SDK: Event "_appImp" |
| ARPU | Total Revenue/DAU | Monetization Platform: Aggregated data Mediation Platform: Log-level data SE-SDK/API |
| Avg. Session Duration | Total Usage Time per App Launch/Total Number of Launches | SE-SDK/API |
| Daily User Engagement | Total Usage Time per App Launch/DAU | SE-SDK/API |
| Sessions / DAU | Total number of app launches / DAU | SE-SDK/API |
| Ad Impression UV | Number of De-duplicated Devices based on Ad Impressions reported by the Mediation Platform or SE SDK/API | Mediation Platform: Log-level data SE-SDK/API |
| Imp. per User | Ad Impression / DAU | Monetization Platform: Aggregated data Mediation Platform: Log-level data SE-SDK/API |
| Imp. per Engaged User | Ad Impression / Ad Impression UV | Monetization Platform: Aggregated data Mediation Platform: Log-level data SE-SDK/API |
| Engaged Rate | Ad Impression UV / DAU *100% | Mediation Platform: Log-level data SE-SDK/API |
| Retention-DN | The proportion of new users who open the app on the same/1st/3rd/7th/14th/30th/60th day after install | SE-SDK/API |
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