| Report Name | Data Source | Data Matching | Calculate Logics |
| Profit | Advertising Platform - Cost Statistics Data Monetization Platform - Revenue Statistics Data SE-SDK/API |
Device matching | Advertising Platform API returns daily-level actual cost expenditure Monetization Platform API returns daily-level actual advertising monetization revenue In-app purchase revenue reported via SDK/API |
Computational Logic:
Cost:
The actual daily cost expenditure returned by the advertising platform's daily API.
Revenue:
The actual daily monetization revenue returned by the monetization platform's daily API.
Currency Conversion:
Cost and revenue data from different platforms and time zones are uniformly converted to the tenant's default account currency after being ingested via API.
Application Scenario:
When developers manage multiple products across different advertising and monetization platforms (each potentially involving distinct entities), their finance teams face increased complexity and time-consuming reconciliation tasks.
Definition/Calculation Formula
| Metric |
Definition/Calculation Formula |
|---|---|
| Cost | The advertising cost data retrieved via API from the delivery platform, displayed in the currency set when the account was opened. |
| Ad Revenue | The monetization revenue data retrieved via API from the monetization platform, displayed in the currency set when the account was opened. |
| In-App Purchase Revenue | The aggregated payment amount corresponding to the "in-app purchase" events tracked by the Heat Engine SDK/API, displayed in the currency set when the account was opened. |
| Total Revenue | Ad Revenue + In-App Purchase Revenue. |
| Profit | Total Revenue - Cost. |
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