1. Create Tracking Link

Access Path: Attribution - Tracker Management - Create Tracker - select Google Web as the Partner.

2. Send Conversions to Google Ads

2.1. If you wish to send conversion actions to Google Ads on your own

Step 1: Export SolarEngine conversions to your server

       Access Path: Attribution - Raw Data Export - API Export

       Then select events you want to export, and input the postback URL address to receive data from SolarEngine. Click here to view API export details.

       Please make sure these necessary parameters are properly exported:

• channel_name --> channel name
• custom_params_4 --> gclid
• custom_params_1 --> gbraid
• custom_params_2 --> wbraid
• event_time --> install/event trigger time
• event_datas --> event properties

Step 2: Upload conversions to Google Ads

       Please follow this guide:  https://developers.google.com/google-ads/api/docs/conversions/upload-offline

2.2. If you need SolarEngine to send conversion actions to Google Ads

Step 1: Authorize your Google Ads account

       Access Path: Attribution - Integrated Partner - Google Web

       Please authorize the Google Ads account that you use to run campaigns and receive conversions.

Step 2: Map conversions to standard event names

       Access Path: Google Ads - Goals - Summary - Other

       Please map the conversions we uploaded with corresponding standard event names such as "Purchase".

3. Create Google Ads Campaigns

       3.1  Final Destination URL (Final URL): Fill in the landing page link or store link you created.

       3.2  Enter the click tracking link you have created in the tracking template.