This doc includes Google Web to App Guidelines for Advertising Campaign Configuration.

1. Create Tracking Link

       Entry: SolarEngine - Attribution - Tracker Management - Create Tracker - select Google Web as the Partner.

2. Create non-app Campaign on Google

       Log in to your Google Ads account, create new ad campaign, and input the tracking links you copied on SolarEngine. Fill in the download address with your Google Play/Apple App Store or APK address.

2.1  Final Destination URL (Final URL): Fill in the landing page link or store link you have created.

2.2  Enter the click tracking link you have created in the tracking template.

3. Add Conversion Action on Google

       Entry: Google -> Tools and settings -> conversion -> New conversion action

       Then select the kind of conversions you want to track as well as what you want to import. The pic below provides the example.

4. Data Export on SE

If you need to upload the conversion data to the Google backend by yourself, please follow the steps below:

       Entry: SolarEngine - Attribution - Raw Data Export - API Export

       Then select data you want to export, and input the postback URL, so SE can send your destined data to your server. Click here to view API export details.

       Note that the following parameters must be received by your server:

• channel_name --> Channel Name
• custom_params_4 --> gclid
• custom_params_1 --> gbraid
• custom_params_2 --> wbraid
• event_time --> Install/Event Occurrence Time
• event_datas --> Event Attributes

5. Upload Conversions to Google

      You need to upload conversion data to Google through Google Ads API.

       Please make sure the uploaded event names consistent with the conversion action names you created on Google.

If you need us to upload the conversion data to the Google backend, please go to Channel Management -->Google Web channel, authorize the Google account that you plan to use for advertising and data uploading to us, and then configure the data that needs to be uploaded to Google. We will complete the data upload according to your configuration.