In advertising, you might need to configure postbacks of key events, but the definition of key events can vary based on different business requirements. In this context, rule events can allow you flexibly adjust the conditions of events for postbacks without the trouble of updating the app with new versions.
Entry: Attribution—Debugged Apps—App Configuration—Rule Event Configuration
This page displays the rule event of "Retention-Day 1" by default. You can activate it or not.
Click the "+ Rule event" tab to create a new rule event.
Examples:
1. Count: Generate a new rule event if a user cumulatively opens the app for 5 times.
2. Property: Generate a new rule event if a user's payment amount cumulatively reaches $100.
3. Time: Generate a new rule event if a user purchases within 24 hours after install.
4. Multiple Events: Generate a new rule event if a user both registered and purchased within the app.
5. "and/or": Generate a new rule event if a user has cumulatively opened the app for 5 times and purchased once.