Kwai
1. How to create a tracking URL?
Entry: SolarEngine - Attribution - Tracker Management - Create Tracker - select Kwai for Business as the Partner
2. How to enable postback?
Entry: SolarEngine - Attribution - Integrate Partner - Kwai - Partner Configuration
The postback option is disabled by default. Click to enable the postback as you need.
1) SolarEngine has completed ROAS integration with Kwai. If you need to optimize ROAS campaigns on Kwai:
◦ For IAA+IAP applications, please configure the ad revenue postback and purchase event postback as follows.
◦ For IAA applications, configure the ad revenue postback.
◦ For IAP applications, configure the purchase event postback.
2) If you need to see the retention rate on Kwai, please enable startup event postback to Kwai's Launch App event.
Note:
Please select Tenjin as your mobile measurement partner.
There are some report metrics being named differently on Kwai and SolarEngine. Here is a comparison table:
| Kwai | SolarEngine |
|---|---|
| __CMPNID__ | adgroup_id |
| __CMPN__ | adgroup_name |
| __ADSETID__ | adplan_id |
| __ADSET__ | adplan_name |
| __ADID__ | adcreative_id |
| __AD__ | adcreative_name |
| __SITE_ID__ | site_id |
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